My Work
DTC brand development & launch
I have experience creating and launching direct to consumer brands, from existing B2B brands.
Email marketing & SMS
During my time as an Ecommerce Director at a plus size fashion brand, I lead the launch of an effective direct marketing program across email and SMS that resulted in increased sales during the peak holiday sales time.
Outsourced Ecommerce Director
I have been an outsourced Ecommerce Director for fashion and lifestyle brands. Brands have hired me to lead ecommerce strategy across traffic growth, customer acquisition & retention. I manage marketing and ecommerce teams, and help train and hire new talent.