I was approached to create a new DTC brand for the worlds oldest thread manufacturing company
Founded in Mulhouse, France in 1746—the DMC Corporation is the largest and oldest thread manufacturing company in the world. The corporation saw an opportunity to increase market share and sales by investing in a separate digital ecommerce team. The CEO hired me to create, launch, and manage this new business.
I created the DTC brand including all the new creatives. I lead the website launch project on the Magento Enterprise platform, hired the ecommerce team and developed a merchandising and sales program.
I ran the brand growth and strategy including the digital marketing, paid media efforts, and implemented a successful influencer program. I was responsible for the business P&L, as well as the marketing and operational initiatives.
Key achievements include:
Opened the New York office by hiring 5 marketers while developing the go-to-market strategy for launch of DTC brand in CPG market
Lead website launch on Magento Enterprise and developed corresponding digital marketing strategy to drive customer acquisition resulting in meeting sales goals MOM - 20K new customers, 100K+ email sign ups, within 3 months of launch
Lead the buying process for all categories and launched over 80,000 SKUs
