Ecommerce Growth Strategy Framework

To give you some insights on my process and what we cover—checkout my framework on how we approach your business growth strategy.

Foundations

Ecommerce technology audit review your ecommere platform and marketing stack and ensure all the necessary tools and data are in place, tracking and functioning correctly.

Customer insight review data from existing customers to determine the customer funnel shopping behaviors.

Provide best practices around collecting customer data points.

Data insight using analytics and user session recordings to discover purchase road-blocks and growth opportunities.

Internal skills assessment I can meet with your internal team to understand which gaps your team has, so we can work together to help you fill those so you have a rounded out team set up for success.

Testing & Convert

AB testing I work with you to launch a series of tests to start to increase positive engagement on your site and optimize for the best shopping experience.

List growth the most important piece of your marketing are your owned channels. We will work on a series of tests across copy, imagery, timing and source to drive opt-ins.

Conversational marketing & welcome sequences we will work on optimization of personalized email & messenger marketing based upon the browser behavior of non-purchasing customers.

Cart recovery we will implement an optimization program across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery.

Scale & Grow

Browse abandonment we will work on behavior based email automations that deliver subscribers with product-specific insight, scarcity and social-proofing based on product views to help motivate purchase.

Product reviews an extremely effective program to inspire happy customers to leave product reviews that give other customers great insight into product benefits. I will manage and optimize the review request program.

Driving loyalty we will reduce churn and will increase customer retention to motivate customers to register for purchase-driven rewards—whether that be discounts or merchandise.

Advanced email marketing I will work with you and your team to implement segmentation, automations and retention email marketing campaigns.